For 125 years Johnson’s® mission has been to create gentle baby products. Products so mild, they can be used for every age and stage of a baby’s life.
That’s our standard of gentle.
But gentle isn’t only in our bottles, it is also in our heart.
At Johnson’s®, we believe in the immense, transformative power of gentle in the world.Of being gentle with our children, and with their dreams and ambitions.Gentle with each other.Gentle with the earth.Gentle with our words and thoughts and actions.Gentle means safe.Gentle means confident.Gentle means happy.
That’s why everything we make, everything we do and everything we stand for is as gentle as you want the world to be.
What It Takes to Choose Gentle: Our Promises to You
1-Never Stop Raising the Bar
2-Only Use Purposeful Ingredients
3-Be Open and Honest
4-Think Like a Parent First
5-Help Make the World a Gentler Place
We purposefully chose to keep fragrance in our new products because scent plays a key part in happy, healthy baby development. In collaboration with the world’s premier fragrance houses, we created our new gentle scents.
At Johnson’s®, we are committed to carefully crafting all our formulas to be gentle on the environment, because we want to create products that are best for babies and the world around them.