Our Standard for Natural
At Johnson’s® Baby up to 90%* of the ingredients in our baby washes, lotions, and shampoos are of naturally derived.
*Based on average cumulative volume of ingredients (including water) in washes, lotions and shampoos.
One place we look to for guidance is ISO, the International Organization for Standardization. ISO provides a technical framework and criteria for natural cosmetic ingredients in one of its Standards.
Based on an average cumulative volume of ingredients (including water) in our baby washes, lotions and shampoos, up to 90% of the ingredients are naturally derived.